I build the systems that run small businesses, because I've run the businesses first.
I'm Deb Spence. I build done-for-you CRM systems, automations, funnels, and AI integrations for small businesses and agents who are tired of tools that don't talk to each other and want their business built right the first time.
Not generic templates. Systems built around how you actually sell and serve.
I've sat in your chair.
Most people building automations have never run the business they're automating. I have. I'm a licensed Pennsylvania real estate broker and a high-volume operator. I've chased the leads, worked the deals, and felt exactly where a broken follow-up costs you money.
That's the difference. I price and build from lived deal experience, not vendor talk. When I map your CRM, I'm thinking about how money actually moves through your business, because I've moved it through mine.
Top of the field for building real, revenue-moving AI systems, not demos.
Recognized for innovation with AI and real estate. The work is award-level, and the SBA agreed.
Complex builds shipped on scope and on time. Your system won't stall halfway.
Listed in the official GoHighLevel admin directory. Verified, not self-declared.
View my listing →A real operator's license, not a tech tourist. I know the sales floor because I ran one.
A registered builder in the Claude Partner Network, working with current AI tools.
I've designed and shipped 27 working AI agents. I know what these systems can and can't do.
Recognized by one of the most-followed voices tracking who's actually shipping in AI.
Creator of the largest AI engineers network, vouching for the work.
View my profile →Record-breaking Skool Games winner (Nov 2024) whose company is now valued at $1 billion.
What I stand for
Signal beats noise. I build the system that runs how money moves through your business. No tools you'll never use. Just the pieces that make your follow-up, your pipeline, and your day actually work.
Human-centered tech. I'm the founder of a nonprofit and youth programs in Pottstown, PA. I build things that last, for people, not tech for tech's sake. Your automation should make you more present with clients, not more buried in dashboards.
Reliable. Results-driven. Built by someone who has run the business, not just the software.